Tips to Improve the Performance of Your Ecommerce Website

Every online business is always on the lookout for ways in which they can improve the performance their ecommerce website. Your website is in fact a virtual sales person of your business, and this is the reason why it becomes all the more important that all the essential things are appropriately imbibed in your website. This way the visitor to your site will get the best user-experience and will thereby help you to get better business and goodwill.

A lot goes in to the development of an ecommerce website design. we bring you some very crucial tips which will help you improve the performance of your ecommerce website. Basically the tips cover three major areas of your website, namely:

1. Products and Services

2. Grievance Redressal

3. Connecting with Visitors

Products and Services

Imagine going to a shop and not being able to see the things you are looking for properly. Or even worse, the salesperson is not giving you the details of a particular product and other options to choose from. We are sure you will not visit that shop again as you did not get what you were looking for and rather wasted your time there.

Well the same rule applies to your ecommerce website too. Thus to begin with, you need to make use of the right images of your products and services which are photographed from the right angle and can be easily zoomed to give the user a better understanding of the product.

Along with this it is important that you give a detailed description of your products and services along with its cost as well as ‘offers/ discounts/combo offers’ if any.

One of the best ways to keep the visitors hooked to your website and convert them into customers is by using call to action buttons.

Apart from this it is very important that your ecommerce website design is easy to navigate and has a responsive search function.

Grievance Redressal

Many ecommerce websites have amazing web design, amazing pictures of products and services, as well as detailed description of products – but fail to cater to customer grievance redressal mechanism. Make it a point that your website has a dedicated section where the visitors and customers can share their grievances, queries and suggestions with ease.

Along with this you can list out toll free numbers, customer support email ID, live chat support etc. so that customers and visitors can easily connect to you.

Connecting with Visitors

You should always strive to build a website which ‘connects’ with the visitors. One of the best ways to do this is by making the buying/ purchasing process easier for them. There are many e-commerce websites which make it mandatory for shoppers to sign-up with them before completing their shopping process. This repels the visitors. Thus you should always give the buyers freedom to shop without the need to register with your website. You should always give them the option to shop as guest customers.

Even if you want them to sign-up, then we recommend that you make the whole sign-up process simple and brief. Apart from this based on the nature of your products and services, you can choose at least two social media platforms through which you can connect with your customers.

These are some of the most effective ways with which you can improve the performance of your ecommerce website.

Choosing Professionals for Ecommerce Website Design and Development

Today, technology is developing at an increasing pace and we are depending a lot upon its use. A very fine example is the ecommerce website with options for real-time shopping. Talk about purchasing accessories or booking travel tickets, most of us lay emphasis on using the Internet. Owing to this changing lifestyle, business enterprises now-a-days consider having ecommerce existence to sell their products and services. A number of ecommerce websites have come up in the market and it has become really tough to beat the competition. Are you among them, looking forward to have good number of online consumers for your products and services? Are you striving hard to get the best ecommerce website design and development services?

Many brain-storming questions might be revolving around your grey cell and you might be looking for best possible solutions. Well, the best option is to get in touch with some skilled web professionals who are able to provide quality ecommerce web design services as per your business requirements. However, the market is flooded with web development companies and you are likely to get confused in selecting the right kind of services. To make your search easy and reliable, take a look at the following tips for choosing professionals for ecommerce website design and development services:

• Select professionals who are well-versed with the different types of web programming languages.

• Consider choosing web developers who have up-to-date information about the latest technological development.

• Analyze, if the web application developers are able to develop usable online shopping cart for easy transaction over the ecommerce platforms.

• Before selecting web designers, take a look at the past project details undertaken by them.

• Consider choosing that web development team who are able to develop mini shopping cart which can be easily located in the web pages as per business requirement.

• Be sure, if the web designers/developers are able to distinguish the checkout procedures including sign in, billing, shipment, payment and verification.

• Consider choosing professionals who are certified and have years of experience in developing easy-to-understand ecommerce web applications.

• Look for those professionals who are able to develop online shopping carts keeping in mind the constraints of time and budget.

After going through the above mentioned consideration, you are sure to have bug-free ecommerce web design services for your website. To make your search easy, you can think about surfing the Internet. A few reputed companies operate their official websites; wherein you might find their contact details. Before contacting the professionals you can go through the services and products the company offers to their customers. Some credible web development companies provide assistance to IT-based organizations residing in different parts of the world. They have team of adept web applications developers, designers, content developers, SEO and lot more. They are known for using latest web-based technology to provide outstanding IT-services to their customers.

So, what makes to think so much? The competition over the market is raising high with the each passing time. Get set to contact proficient web developers and have quality business websites for better business potential.

Basics Of Ecommerce Website Development

Any ecommerce web site acts as the online storefront for the products and services you wish to sell online. Your website visitors are, for the most part, window shoppers and browsers. An ecommerce web site’s aim is to convert these browsers into buyers.

Some of the important things to remember while developing the content for a website or while carrying out website design are:

The website should have a format which maintains a smooth flow of text which leads the visitor to the appropriate page.

There is also the need to take care that the site has an ample number of web pages, which keeps the visitor as well as the web spiders interested.

The website content development should be done in such a way that the website content is keyword rich and key phrase rich.

The web pages on the website should have a multi-browser capability i.e. they should open up in Internet explorer with the same ease as they are able to open in Netscape.

It is important that all of the website pages in a website are thoroughly linked together.

How we link them together can have an influence on ranking of our website. In general it is better to use text links over graphic button/image links. The reason being that we can include a keyword in the link text (aka anchor text). Adding a keyword in the link text provides a ranking boost for the linked page amongst many search engines

It is also a good idea to use the Alt attribute on images which is believed to add a ranking boost for some search engines. We should not just use the Alt attribute to stuff in keywords but make the text within match the image and destination if it is a link.

Images are an effective medium to assist in the online sale of your products/services, especially useful to those clients with poor literacy levels or who are in a rush, as we all seem to be these days.

Apart from the points mentioned above, it is imperative that an ecommerce website offers absolute security for the transactions that are carried out using credit cards.

For the success of any ecommerce website it is necessary that a proper choice of payment gateway is made. A payment gateway is a separate service and acts as an intermediary between the website’s shopping cart and all the financial networks involved with the transaction, including the customers’ credit card issuer and the ecommerce website. If the ecommerce website has already purchased a shopping cart software, it needs to ensure that the payment gateway service is compatible with that shopping cart.