Simple Yet Effective Tips For an eCommerce Website

eCommerce is the trading of products or services using the internet. eCommerce is rapidly increasing all over the world. It’s easy, simple, cost-effective, offers tons of varieties and no need to go out. There are many companies out there providing eCommerce solutions and many are really the best. But how one can differentiate between the best and the worst if he or she has no idea of it? No worries, there are simple yet effective tips for eCommerce websites, which can help the ones in need of reaching the best. Learn them and then go out to make your search for the best eCommerce solution provider and raise questions based on these effective tips for eCommerce websites:

Clear and well-crafted product details

Products and services with well-crafted descriptions are preferred by experts. The description may range from 75-200 words.

Adding high quality photos

When we talk about SEO, photos only have no value unless they have quality text with them. Photos of the products or services must be relevant, high quality, large in size and may include photos from different angles.

Best searching functionality

Keywords or key phrases are the elements use to search for a specific product or service. Use Google Keyword Tool or WordTracker to get the best results against the products or services.

Safe and secure

eCommerce means you may have to make payments online. The usual methods of making payments are PayPal, credit card, debit card and bank details. All methods need confidential details and many are reluctant to share these information online, unless the website guarantees safe and secure browsing and no misuse of that information.

Customer reviews

This is important. I would like to see the feedback from the previous customers and my decision may change as per the feedback. Encourage customers or clients to provide with feedback, reviews and suggestions.

Increasing customers’ confidence

How this can be done? By reviews, like said above and also add details like the return policy, payment options, delivery methods and dates and other product or service related queries. FAQs or Frequently Asked Questions are also very well-liked by customers and will for sure enhance the confidence.

Follow-ups

Many will register with your eCommerce website, search your site, add items to the cart but then stop, they may not go further. This happens all the time and companies may wonder why this keeps happening again and again. You, being the service provider or the seller, can’t just ignore this but you will have to follow-up such customers. What made them to stop shopping, asking such question will give the picture of how serious you are with your business and how caring you are for your customers. Follow-ups will help many to return to their transaction and complete it.

Live chat

This is relatively a new technique to attract new customers and improve your business. Live chat will provide all the answers a customer is looking for and not only this but will get the answers to those not yet raised by the customer.

Contact information

Although, not most of the customers will make a call or send an email or a letter but it’s better to add a clear and complete contact information. Add an official contact number, a postal address and an email.

Ease the buying procedure

No one has the time to fill in long registration forms and then place an order, so it’s a very effective eCommerce tip to allow the customers to sign up using their Facebook, twitter or Google+ account. The ordering procedure can also be made easy by letting the customers to place an order without the need to sign up.

As more and more are now moving towards eCommerce, eCommerce websites must give the pleasure of ease and simplicity but safe methods of online shopping.

So, these are some of the common and easy to follow tips for having an effective eCommerce websites, and these can be used as a way to evaluate when choosing the best eCommerce solution provider.

Tips to Improve the Performance of Your Ecommerce Website

Every online business is always on the lookout for ways in which they can improve the performance their ecommerce website. Your website is in fact a virtual sales person of your business, and this is the reason why it becomes all the more important that all the essential things are appropriately imbibed in your website. This way the visitor to your site will get the best user-experience and will thereby help you to get better business and goodwill.

A lot goes in to the development of an ecommerce website design. we bring you some very crucial tips which will help you improve the performance of your ecommerce website. Basically the tips cover three major areas of your website, namely:

1. Products and Services

2. Grievance Redressal

3. Connecting with Visitors

Products and Services

Imagine going to a shop and not being able to see the things you are looking for properly. Or even worse, the salesperson is not giving you the details of a particular product and other options to choose from. We are sure you will not visit that shop again as you did not get what you were looking for and rather wasted your time there.

Well the same rule applies to your ecommerce website too. Thus to begin with, you need to make use of the right images of your products and services which are photographed from the right angle and can be easily zoomed to give the user a better understanding of the product.

Along with this it is important that you give a detailed description of your products and services along with its cost as well as ‘offers/ discounts/combo offers’ if any.

One of the best ways to keep the visitors hooked to your website and convert them into customers is by using call to action buttons.

Apart from this it is very important that your ecommerce website design is easy to navigate and has a responsive search function.

Grievance Redressal

Many ecommerce websites have amazing web design, amazing pictures of products and services, as well as detailed description of products – but fail to cater to customer grievance redressal mechanism. Make it a point that your website has a dedicated section where the visitors and customers can share their grievances, queries and suggestions with ease.

Along with this you can list out toll free numbers, customer support email ID, live chat support etc. so that customers and visitors can easily connect to you.

Connecting with Visitors

You should always strive to build a website which ‘connects’ with the visitors. One of the best ways to do this is by making the buying/ purchasing process easier for them. There are many e-commerce websites which make it mandatory for shoppers to sign-up with them before completing their shopping process. This repels the visitors. Thus you should always give the buyers freedom to shop without the need to register with your website. You should always give them the option to shop as guest customers.

Even if you want them to sign-up, then we recommend that you make the whole sign-up process simple and brief. Apart from this based on the nature of your products and services, you can choose at least two social media platforms through which you can connect with your customers.

These are some of the most effective ways with which you can improve the performance of your ecommerce website.

Advantages Offered By Ecommerce Website Development

No matter what the size of the company, big or small, every company wants to expand their business. They want to use every way possible to market their products and services. Businesses organize marketing campaigns to spread the popularity and reach of their business. Ecommerce web development helps businesses in creating a personal bond with potential clients and consumers using the medium of internet. In the current era, Ecommerce apps and solutions are becoming imperative for every business or organization to claim their online presence. Ecommerce website helps a business in endorsing their products and/or services across the world in least possible time.

There are a number of ecommerce websites and apps created on a daily basis to fulfil the needs of different businesses. However, to survive the cut throat competition a business should have a highly effective ecommerce website design. A well designed and user friendly ecommerce website ensures high sales and business revenue.

Ecommerce web apps are increasing because of its high flexibility and ease of use they offer. Listed below are some of the advantages offered by Ecommerce website development:

– Ecommerce website development helps businesses in reaching their target audience which is based in the international market. This is one of the most important advantages provided by Ecommerce development. It helps any business located at any place to reach any client located at any corner of the globe.

-Ecommerce development helps a business in making their products and/or services available to potential clients round the clock. It helps you remain in touch with your clients 24 X 7. Your clients can also avail of your services at anytime of the day.

– Ecommerce apps are SEO friendly. SEO is the backbone of internet marketing. Ecommerce development provides great exposure to your business as it is SEO friendly. It makes your website more visible on search engines. Every potential client will view your website before they view you rivals’ website.

– It helps in the growth of international trade as well as the economy.

– Ecommerce development helps in easy customization. One can quickly change the contents within some time.

– Ecommerce site ensures highly scalable and secure process to help you expand your business on the online scale.

– It helps you enhance your business revenue. The user friendly nature of the website helps more potential users to visit your site.

– It is the most effective of marketing your business at affordable rates. This brings down the cost of advertising for a business.

– Ecommerce website development ensures high performance with fewer attempts.

– Last but not the least benefit is that it allows for ease in managing the ins and outs of business. You can easily track sales reports and understand what your clients are more interested in.

Ecommerce web development is a concept that has been introduced only a decade back and yet it has contributed to the growth of number of businesses. As people who are at home are managing online businesses through ecommerce websites the economy is experiencing good growth.