eCommerce Website Design Via OpenCart

eCommerce Website Design Frameworks

Whether you plan to build an eCommerce website from scratch or you plan on adding eCommerce functionality to your existing website, there are many eCommerce solutions to choose from when entering the arena of online commerce. Some notable options include: osCommerce, Magneto, Zen Cart, Virtue Mart, and OpenCart, just to name a few. The subject of this article will be that of the OpenCart eCommerce website design framework.

Why OpenCart?

OpenCart is a secure eCommerce shopping cart solution for online businesses. Being open source, anyone can obtain the source code for free and cutback on or extend its core functionality as they see fit. OpenCart comes with a set of very vanilla CSS styling which must be extensively modified and added to in order to present a professional end product.

Making a full-featured, secure eCommerce website design is quite a complicated process. Beyond just artistic creativity, a designer has to deal with and address things such as contacting third-party merchant account services or private merchant account providers, setting up the framework to register online orders in such a way that website managers can easily and efficiently process them. Additionally, there are a host security issues that must be addressed, along with responsive cross-browser rendering issues and professional user interface rendering across devices of all sizes. Finally, behind the scenes, there are all sorts of options that must be configured within the framework admin panel to make it all work properly. This is why it is recommended that businesses opt to build a custom eCommerce website design on top of a tested and proven eCommerce framework such a OpenCart.

OpenCart: A Proven eCommerce Website Design Solution

OpenCart allows users to add items to their shopping cart and then proceed to a checkout process when they are ready to make their purchase. This allows users to purchase multiple products at once and provides them with an intuitive, familiar, and secure online shopping experience. Displaying products and processing orders in a professional and secure manner is absolutely vital to winning the trust of online consumers. No one feels comfortable with forking over sensitive financial information via a website that looks slapped together and offers no encryption whatsoever. Using an eCommerce web design framework such as OpenCart provides this core familiarity and air of professionalism.

Armed with a solid eCommerce website design framework such as OpenCart and the services of a knowledgeable designer, you will be one giant step closer to owning and operating an eCommerce business solution that is capable of attracting more visitors and converting those visitors into paying customers.

Tips to Improve the Performance of Your Ecommerce Website

Every online business is always on the lookout for ways in which they can improve the performance their ecommerce website. Your website is in fact a virtual sales person of your business, and this is the reason why it becomes all the more important that all the essential things are appropriately imbibed in your website. This way the visitor to your site will get the best user-experience and will thereby help you to get better business and goodwill.

A lot goes in to the development of an ecommerce website design. we bring you some very crucial tips which will help you improve the performance of your ecommerce website. Basically the tips cover three major areas of your website, namely:

1. Products and Services

2. Grievance Redressal

3. Connecting with Visitors

Products and Services

Imagine going to a shop and not being able to see the things you are looking for properly. Or even worse, the salesperson is not giving you the details of a particular product and other options to choose from. We are sure you will not visit that shop again as you did not get what you were looking for and rather wasted your time there.

Well the same rule applies to your ecommerce website too. Thus to begin with, you need to make use of the right images of your products and services which are photographed from the right angle and can be easily zoomed to give the user a better understanding of the product.

Along with this it is important that you give a detailed description of your products and services along with its cost as well as ‘offers/ discounts/combo offers’ if any.

One of the best ways to keep the visitors hooked to your website and convert them into customers is by using call to action buttons.

Apart from this it is very important that your ecommerce website design is easy to navigate and has a responsive search function.

Grievance Redressal

Many ecommerce websites have amazing web design, amazing pictures of products and services, as well as detailed description of products – but fail to cater to customer grievance redressal mechanism. Make it a point that your website has a dedicated section where the visitors and customers can share their grievances, queries and suggestions with ease.

Along with this you can list out toll free numbers, customer support email ID, live chat support etc. so that customers and visitors can easily connect to you.

Connecting with Visitors

You should always strive to build a website which ‘connects’ with the visitors. One of the best ways to do this is by making the buying/ purchasing process easier for them. There are many e-commerce websites which make it mandatory for shoppers to sign-up with them before completing their shopping process. This repels the visitors. Thus you should always give the buyers freedom to shop without the need to register with your website. You should always give them the option to shop as guest customers.

Even if you want them to sign-up, then we recommend that you make the whole sign-up process simple and brief. Apart from this based on the nature of your products and services, you can choose at least two social media platforms through which you can connect with your customers.

These are some of the most effective ways with which you can improve the performance of your ecommerce website.

What Is an Ecommerce Website and How Does It Work?

Ecommerce derived from the word electronic commerce, is the method of selling or marketing goods and services while transferring funds or money online through electronic communication or networks. Ecommerce is also known as website ecommerce, eBusiness, eTailing, online commerce, ecom or EC.

A typical business websites do not have the same traits or features of an ecommerce site. In order for you to effectively distribute goods or market services online, the features of a website ecommerce can make it easier for you and your consumers. The features are from shopping carts, online product catalog, automated inventory database, statistics tracking, ability to use credit cards, and other non-computer related tasks such as product warehousing and shipment.

Opening a business on the internet or a website ecommerce shop can give several benefits to both merchants and customers. One of the best benefits of conducting an online business is it cost a cheaper upfront for a merchant, as it is easy to build an ecommerce website. If you have an existing site, you can easily turn it into an ecommerce website in minutes by just getting a hosting website ecommerce hosting services. The ecommerce hosting provider will give you a step by step guide on how to turn your normal website into a money generating site, and they also offer tips on how you can improve your sales and get more out of your investment.

The availability of online shopping greatly contributed in attracting people. Customers can easily browse and shop any time of the day or any day of the year. Shopping on an ecommerce site can easily be done from the comfort of your own home or anywhere that has internet availability. This also benefits the seller, as they can easily add products displayed anytime of the day making standard business hours irrelevant.

If you have a variety of products to sell, you won’t need to worry because an ecommerce site can make it easier for you. You can put them all in your website but you should also consider placing them in the right product category, and providing detailed description for each item to inform more costumers on what you are selling. Design is also important whenever you opt to place products in your website, as it can greatly affect your consumer’s impression about your website’s credibility and affect your sales as well.

Ecommerce websites are built with secured payment methods to benefit you and your consumers. Once the customer is done shopping and purchased from the ecommerce store, a series of PHP scripts gather all the important information about the consumer’s billing and shipping address, payment information, and other relevant data about the purchase. While another separate PHP script goes through the customer’s payment info and make a format appropriate for the credit card network to process the payment. Depending on the response from the costumer’s credit card network, additional PHP scripts will then make a receipt about the purchase records. If the transaction was approved, a final PHP script will send an email to the ecommerce site owner telling them that the order has been placed.

Tax advantages are one of the best reasons why you should consider building an ecommerce website, which you can’t get from a brick-and-mortar selling. An ecommerce site will qualify you for tax deductions and save more from taxes compares in selling from a physical storefront. Traditional business will oblige you to pay taxes from utilities, rent, and mortgage bills as a cost of doing business, while online merchants can avoid all those extra expense and still make a very good business.

Like in any other business the most important part is your customer’s satisfaction. You should always make your consumers feel comfortable and safe from your website, for you to become more successful and benefit from your ecommerce site.