Simple Yet Effective Tips For an eCommerce Website

eCommerce is the trading of products or services using the internet. eCommerce is rapidly increasing all over the world. It’s easy, simple, cost-effective, offers tons of varieties and no need to go out. There are many companies out there providing eCommerce solutions and many are really the best. But how one can differentiate between the best and the worst if he or she has no idea of it? No worries, there are simple yet effective tips for eCommerce websites, which can help the ones in need of reaching the best. Learn them and then go out to make your search for the best eCommerce solution provider and raise questions based on these effective tips for eCommerce websites:

Clear and well-crafted product details

Products and services with well-crafted descriptions are preferred by experts. The description may range from 75-200 words.

Adding high quality photos

When we talk about SEO, photos only have no value unless they have quality text with them. Photos of the products or services must be relevant, high quality, large in size and may include photos from different angles.

Best searching functionality

Keywords or key phrases are the elements use to search for a specific product or service. Use Google Keyword Tool or WordTracker to get the best results against the products or services.

Safe and secure

eCommerce means you may have to make payments online. The usual methods of making payments are PayPal, credit card, debit card and bank details. All methods need confidential details and many are reluctant to share these information online, unless the website guarantees safe and secure browsing and no misuse of that information.

Customer reviews

This is important. I would like to see the feedback from the previous customers and my decision may change as per the feedback. Encourage customers or clients to provide with feedback, reviews and suggestions.

Increasing customers’ confidence

How this can be done? By reviews, like said above and also add details like the return policy, payment options, delivery methods and dates and other product or service related queries. FAQs or Frequently Asked Questions are also very well-liked by customers and will for sure enhance the confidence.


Many will register with your eCommerce website, search your site, add items to the cart but then stop, they may not go further. This happens all the time and companies may wonder why this keeps happening again and again. You, being the service provider or the seller, can’t just ignore this but you will have to follow-up such customers. What made them to stop shopping, asking such question will give the picture of how serious you are with your business and how caring you are for your customers. Follow-ups will help many to return to their transaction and complete it.

Live chat

This is relatively a new technique to attract new customers and improve your business. Live chat will provide all the answers a customer is looking for and not only this but will get the answers to those not yet raised by the customer.

Contact information

Although, not most of the customers will make a call or send an email or a letter but it’s better to add a clear and complete contact information. Add an official contact number, a postal address and an email.

Ease the buying procedure

No one has the time to fill in long registration forms and then place an order, so it’s a very effective eCommerce tip to allow the customers to sign up using their Facebook, twitter or Google+ account. The ordering procedure can also be made easy by letting the customers to place an order without the need to sign up.

As more and more are now moving towards eCommerce, eCommerce websites must give the pleasure of ease and simplicity but safe methods of online shopping.

So, these are some of the common and easy to follow tips for having an effective eCommerce websites, and these can be used as a way to evaluate when choosing the best eCommerce solution provider.

Ecommerce Website Design – Five Helpful Tips for Success

Ecommerce is a serious business expected to become a 1500 billion dollar industry by 2016. In a world where an increasing number of businesses are expanding to new markets by moving their operations online, the need for high quality ecommerce website design is no longer a preference, but a priority. An ecommerce website requires not only a list of products and services, but also an easy way for online customers to purchase them. You also want to ensure that your ecommerce website keeps you ahead of the competition. Before launching an ecommerce website design project, take a look at some of the most valuable tips from industry professionals.

Tip #1: Not every company has an in-house team, so you may want to consider hiring a freelancer or web company to handle the project. Keeping your long-term goals in mind, a web company or freelancer with experience in the field should better understand both the specific challenges your project will face as well as the ways to effectively overcome them. A web company can help you create not only a great ecommerce website, but one that makes it easy for your customers to find and purchase whatever they need.

Tip #2: Websites that allow customers to take orders (and also allow you to fulfill them) require a setup that is quite different from other types of sites. Since you also need to ensure an easy and enjoyable shopping experience that boasts features including carts and checkout systems, it is usually a wise idea to hire a professional to set up the ecommerce website. A good ecommerce web design company will also take the niche needs of your business into account before conceiving a solution.

Tip #3: It is important to understand that not all website design professionals are the same. There are reliable website designers who have experience building ecommerce sites, and then there are inexperienced designers who may not be able to appropriately implement the right tools or understand fully the layouts that are more likely to encourage customer interaction. Before hiring an ecommerce professional, be sure to check for background, experience and other credentials. This involves checking links to previous work and evaluating the overall shopping experience on those sites.

Tip #4: A lot of businesses overlook an important aspect of ecommerce website design, which is the fact that the deployment of the site is not necessarily the completion of it. You want to ensure that your ecommerce web design turns out exactly the way you want it and the best way to achieve this is by communicating your needs constantly with the designer, even after completion. Always voice your opinions and remain involved in the process. It also helps to evaluate the end-product as if you were one of your own clients.

Tip #5: When you hire a developer or web designer, you can request the type of project you wish to launch. While the designer should know the detailed steps to creating a great ecommerce site, it can never hurt to make a few suggestions. Be sure to speak with your designer about the following:

· Direct customers to a clear path to purchase products and services. Make sure your customers never get lost in a large online store.

· Define a call to action and a “Buy Now” button to compel buyers to click on it.

· Fewer clicks increase conversion rates enormously so give your customers the shortest possible route to purchase items.

· Make pricing information visible and highlight any discounts or freebees that you offer to customers.

· Create a simple, secure transaction process involving credit cards, PayPal and Internet banking.

· Consider a customer support service to help customers. Allow them to call, chat and/or email for support.

What Is an Ecommerce Website and How Does It Work?

Ecommerce derived from the word electronic commerce, is the method of selling or marketing goods and services while transferring funds or money online through electronic communication or networks. Ecommerce is also known as website ecommerce, eBusiness, eTailing, online commerce, ecom or EC.

A typical business websites do not have the same traits or features of an ecommerce site. In order for you to effectively distribute goods or market services online, the features of a website ecommerce can make it easier for you and your consumers. The features are from shopping carts, online product catalog, automated inventory database, statistics tracking, ability to use credit cards, and other non-computer related tasks such as product warehousing and shipment.

Opening a business on the internet or a website ecommerce shop can give several benefits to both merchants and customers. One of the best benefits of conducting an online business is it cost a cheaper upfront for a merchant, as it is easy to build an ecommerce website. If you have an existing site, you can easily turn it into an ecommerce website in minutes by just getting a hosting website ecommerce hosting services. The ecommerce hosting provider will give you a step by step guide on how to turn your normal website into a money generating site, and they also offer tips on how you can improve your sales and get more out of your investment.

The availability of online shopping greatly contributed in attracting people. Customers can easily browse and shop any time of the day or any day of the year. Shopping on an ecommerce site can easily be done from the comfort of your own home or anywhere that has internet availability. This also benefits the seller, as they can easily add products displayed anytime of the day making standard business hours irrelevant.

If you have a variety of products to sell, you won’t need to worry because an ecommerce site can make it easier for you. You can put them all in your website but you should also consider placing them in the right product category, and providing detailed description for each item to inform more costumers on what you are selling. Design is also important whenever you opt to place products in your website, as it can greatly affect your consumer’s impression about your website’s credibility and affect your sales as well.

Ecommerce websites are built with secured payment methods to benefit you and your consumers. Once the customer is done shopping and purchased from the ecommerce store, a series of PHP scripts gather all the important information about the consumer’s billing and shipping address, payment information, and other relevant data about the purchase. While another separate PHP script goes through the customer’s payment info and make a format appropriate for the credit card network to process the payment. Depending on the response from the costumer’s credit card network, additional PHP scripts will then make a receipt about the purchase records. If the transaction was approved, a final PHP script will send an email to the ecommerce site owner telling them that the order has been placed.

Tax advantages are one of the best reasons why you should consider building an ecommerce website, which you can’t get from a brick-and-mortar selling. An ecommerce site will qualify you for tax deductions and save more from taxes compares in selling from a physical storefront. Traditional business will oblige you to pay taxes from utilities, rent, and mortgage bills as a cost of doing business, while online merchants can avoid all those extra expense and still make a very good business.

Like in any other business the most important part is your customer’s satisfaction. You should always make your consumers feel comfortable and safe from your website, for you to become more successful and benefit from your ecommerce site.