Basics Of Ecommerce Website Development

Any ecommerce web site acts as the online storefront for the products and services you wish to sell online. Your website visitors are, for the most part, window shoppers and browsers. An ecommerce web site’s aim is to convert these browsers into buyers.

Some of the important things to remember while developing the content for a website or while carrying out website design are:

The website should have a format which maintains a smooth flow of text which leads the visitor to the appropriate page.

There is also the need to take care that the site has an ample number of web pages, which keeps the visitor as well as the web spiders interested.

The website content development should be done in such a way that the website content is keyword rich and key phrase rich.

The web pages on the website should have a multi-browser capability i.e. they should open up in Internet explorer with the same ease as they are able to open in Netscape.

It is important that all of the website pages in a website are thoroughly linked together.

How we link them together can have an influence on ranking of our website. In general it is better to use text links over graphic button/image links. The reason being that we can include a keyword in the link text (aka anchor text). Adding a keyword in the link text provides a ranking boost for the linked page amongst many search engines

It is also a good idea to use the Alt attribute on images which is believed to add a ranking boost for some search engines. We should not just use the Alt attribute to stuff in keywords but make the text within match the image and destination if it is a link.

Images are an effective medium to assist in the online sale of your products/services, especially useful to those clients with poor literacy levels or who are in a rush, as we all seem to be these days.

Apart from the points mentioned above, it is imperative that an ecommerce website offers absolute security for the transactions that are carried out using credit cards.

For the success of any ecommerce website it is necessary that a proper choice of payment gateway is made. A payment gateway is a separate service and acts as an intermediary between the website’s shopping cart and all the financial networks involved with the transaction, including the customers’ credit card issuer and the ecommerce website. If the ecommerce website has already purchased a shopping cart software, it needs to ensure that the payment gateway service is compatible with that shopping cart.

Prerequisites to eCommerce Website Development

eCommerce development is to develop different websites and platforms on the internet for companies to start their business and sale their products as a merchant. These websites should be secure and safe for the implementation of eCommerce business. The whole process of implementation of the website to conduct a business is known as eCommerce development. There must be an administrator or administrative department, who authorize to access to customer records and orders. The prime object of eCommerce development is to create a website for a company, who wants to start an eCommerce business.

To initiate and launch a website for starting an online business, a company must require to outsource some staff for the development of eCommerce and web design. Web designing refers to creating an outlook of a web page for consumers and visitor attraction. Programming for making the web is known as web development and all that is done behind the scene for consumer’s facility and making the application user friendly. A small eCommerce website is developed by an individual, while the whole chain of stores is implemented by hiring of a professional team of web designers and developers.

The programming is not only based on the creation of a virtual store but also it includes maintaining the database in shape of customer inputs for products and services. Products may vary in different colors and sizes, and services may be different by distinguishing levels and characteristics. A host has to purchase from a company for the launching of a website live, which guarantees the security of its address.

Another main function and responsibility of the eCommerce development is to ensure the handling of financial records of the customer.The handling of customers account numbers, credit and debit cards and all personal information are considered as a very sensitive issue. This type of issues for running an eCommerce site is usually done by the CEO of the company. The owners and the company representatives and staff provide a content management system, which allows them to modify and save the customer information for any necessary amendments.

Nowadays, the technology has driven the internet as an integral part of how customers purchase and make their decisions in purchasing. If, you want to be a successful eCommerce merchant than you need to allow the consumer to review the product and services to make their decision for purchasing online. For making a profitable eCommerce website means to find the right online store software to meet the need of your business.

In order to find the best online store software, you need to evaluate the software first that it is capable to handle multiple task from user sides or is it user friendly or not. If, the software is developed in a limited capacity and it cannot react according to the consumer mind then it is not a suitable software for your site. The software should be capable of handling multiple products and different pages for consumer navigation.

Another thing, which need to be considered is that the online store software should be capable of handling multiple transaction of the customer related to financial accounts. Choose those software that are easily connected to multiple forms of payment in a secure way. A reliable software also capable to allow consumers to shop by using their credit and debit cards and also from their bank accounts.

One more important aspect of the eCommerce software is that it should be capable of maintaining the right balance of inventory, so that you can place an order in advance. Failure in maintaining the inventory stock will unhappy the consumer, when he finds that the right product is short in your store. Ultimately, the order will be cancelled and you will lose your customer.

The best thing from the above discussion is that you need to go for a trial after developing a website and purchasing an online store software. It defiantly requires time and money but it will ensure you that how well the eCommerce business will work for you in future. It is also advisable to take all measures with due care because eCommerce business is very sensitive especially in terms of financial transactions.

Tips to Improve the Performance of Your Ecommerce Website

Every online business is always on the lookout for ways in which they can improve the performance their ecommerce website. Your website is in fact a virtual sales person of your business, and this is the reason why it becomes all the more important that all the essential things are appropriately imbibed in your website. This way the visitor to your site will get the best user-experience and will thereby help you to get better business and goodwill.

A lot goes in to the development of an ecommerce website design. we bring you some very crucial tips which will help you improve the performance of your ecommerce website. Basically the tips cover three major areas of your website, namely:

1. Products and Services

2. Grievance Redressal

3. Connecting with Visitors

Products and Services

Imagine going to a shop and not being able to see the things you are looking for properly. Or even worse, the salesperson is not giving you the details of a particular product and other options to choose from. We are sure you will not visit that shop again as you did not get what you were looking for and rather wasted your time there.

Well the same rule applies to your ecommerce website too. Thus to begin with, you need to make use of the right images of your products and services which are photographed from the right angle and can be easily zoomed to give the user a better understanding of the product.

Along with this it is important that you give a detailed description of your products and services along with its cost as well as ‘offers/ discounts/combo offers’ if any.

One of the best ways to keep the visitors hooked to your website and convert them into customers is by using call to action buttons.

Apart from this it is very important that your ecommerce website design is easy to navigate and has a responsive search function.

Grievance Redressal

Many ecommerce websites have amazing web design, amazing pictures of products and services, as well as detailed description of products – but fail to cater to customer grievance redressal mechanism. Make it a point that your website has a dedicated section where the visitors and customers can share their grievances, queries and suggestions with ease.

Along with this you can list out toll free numbers, customer support email ID, live chat support etc. so that customers and visitors can easily connect to you.

Connecting with Visitors

You should always strive to build a website which ‘connects’ with the visitors. One of the best ways to do this is by making the buying/ purchasing process easier for them. There are many e-commerce websites which make it mandatory for shoppers to sign-up with them before completing their shopping process. This repels the visitors. Thus you should always give the buyers freedom to shop without the need to register with your website. You should always give them the option to shop as guest customers.

Even if you want them to sign-up, then we recommend that you make the whole sign-up process simple and brief. Apart from this based on the nature of your products and services, you can choose at least two social media platforms through which you can connect with your customers.

These are some of the most effective ways with which you can improve the performance of your ecommerce website.