Tips to Improve the Performance of Your Ecommerce Website

Every online business is always on the lookout for ways in which they can improve the performance their ecommerce website. Your website is in fact a virtual sales person of your business, and this is the reason why it becomes all the more important that all the essential things are appropriately imbibed in your website. This way the visitor to your site will get the best user-experience and will thereby help you to get better business and goodwill.

A lot goes in to the development of an ecommerce website design. we bring you some very crucial tips which will help you improve the performance of your ecommerce website. Basically the tips cover three major areas of your website, namely:

1. Products and Services

2. Grievance Redressal

3. Connecting with Visitors

Products and Services

Imagine going to a shop and not being able to see the things you are looking for properly. Or even worse, the salesperson is not giving you the details of a particular product and other options to choose from. We are sure you will not visit that shop again as you did not get what you were looking for and rather wasted your time there.

Well the same rule applies to your ecommerce website too. Thus to begin with, you need to make use of the right images of your products and services which are photographed from the right angle and can be easily zoomed to give the user a better understanding of the product.

Along with this it is important that you give a detailed description of your products and services along with its cost as well as ‘offers/ discounts/combo offers’ if any.

One of the best ways to keep the visitors hooked to your website and convert them into customers is by using call to action buttons.

Apart from this it is very important that your ecommerce website design is easy to navigate and has a responsive search function.

Grievance Redressal

Many ecommerce websites have amazing web design, amazing pictures of products and services, as well as detailed description of products – but fail to cater to customer grievance redressal mechanism. Make it a point that your website has a dedicated section where the visitors and customers can share their grievances, queries and suggestions with ease.

Along with this you can list out toll free numbers, customer support email ID, live chat support etc. so that customers and visitors can easily connect to you.

Connecting with Visitors

You should always strive to build a website which ‘connects’ with the visitors. One of the best ways to do this is by making the buying/ purchasing process easier for them. There are many e-commerce websites which make it mandatory for shoppers to sign-up with them before completing their shopping process. This repels the visitors. Thus you should always give the buyers freedom to shop without the need to register with your website. You should always give them the option to shop as guest customers.

Even if you want them to sign-up, then we recommend that you make the whole sign-up process simple and brief. Apart from this based on the nature of your products and services, you can choose at least two social media platforms through which you can connect with your customers.

These are some of the most effective ways with which you can improve the performance of your ecommerce website.

Picking the Right Software for Your Ecommerce Website Design

With technology increasing, companies are using the internet on a daily basis to increase their brand image and sales. Some companies think that selling over the internet is easy with the help of a website, however they are wrong because selling over the internet is becoming more and more competitive. With many ecommerce websites to choose from, buyers are spread all over the internet. Getting the number of sales and profits required every month has become tougher. That is why it is important that the website that you design to sell your products and services has a competitive advantage over the other companies on the internet. Your website needs to have an effective ecommerce website design with a solid sales order system and software designed for ecommerce.

How To Process Your Sales Orders

Most of the sales orders tend to be manually processed, which is a very time-consuming process. But with the right sale order system integrated within your business, you can process your order efficiently, quickly and correctly. By saving this time, you will be able to focus on providing your customers the best service possible. If you are able to process your orders correctly, you will make many loyal customers and attract new customers at the same time.

There are many systems that process sales orders, so be sure to pick the right one for your company. You will come across many different systems on the internet and each should provide you with complete details of what to expect from the system, which makes it much easier for you to purchase the right one. The right software will not only process your sales orders effectively but will also provide you with extra facilities such as auditing your sales and giving customer feedback easily. The system will not only benefit the company but will also satisfy all the customers.

About Ecommerce Website Software

Ecommerce software provides companies with web-based tools for a website or online store. There are lots of software to choose from, so be sure to choose wisely. The software has many different benefits for online retailers, such as a potential increase in sales, improved services, and an increase in efficiently, minimised administration of website and lastly brand identity of the company is greatly improved. Therefore it is important that you integrate the software in your ecommerce website design to ensure that you get the maximum benefits out of it.

Choosing The Right Software

When picking the ecommerce software for your website, you need to make sure you keep a couple of things in mind.

1. Make sure the software is search engine optimised. This will increase the visibility of your website in search engine results. This will benefit both the company and the customers because customers will be able to find your company easily and you will be able to make more sales.

2. The software should support online advertising programs. The way you advertise or market your products and services will be different as compared to your competitors, so it important that your website supports your strategies.

3. Integrated with inventory management. To increase customer satisfaction, you need to make sure that the ecommerce software is linked with the inventory systems in your company. This will ensure that all orders are processed on time and that nothing is out of stock.

4. Ensure that customer support is easy and intuitive, at both ends. The internet allows you to attract customers from all over the world, so it is important that the software that you choose gives you this opportunity. It should support purchases that are made from anywhere in the world and should provide you with features to translate the website and convert the prices to any foreign currency.

Website Design For Your Company

Selling your products and services on the internet requires both time and effort. To be a successful company, you will need to make sure the design of your website offers the best shopping experience to your customers. This can be done by integrating the right sales order system and software into the website. Customers should not find it hard to find the things they want to buy, it should be easy to navigate.

Customising your website is very important because you do not want to have a website that is similar to your competitors, so make sure it is unique and interactive to engage the customer. You will also need to make sure that the shopping cart is easily accessible on all the pages because once the customer decides what to buy it will become the last thing that the customer will click to confirm the order. So if you want to successful in the online market, be sure to choose the best ecommerce website design for your website.

eCommerce Website Design Via OpenCart

eCommerce Website Design Frameworks

Whether you plan to build an eCommerce website from scratch or you plan on adding eCommerce functionality to your existing website, there are many eCommerce solutions to choose from when entering the arena of online commerce. Some notable options include: osCommerce, Magneto, Zen Cart, Virtue Mart, and OpenCart, just to name a few. The subject of this article will be that of the OpenCart eCommerce website design framework.

Why OpenCart?

OpenCart is a secure eCommerce shopping cart solution for online businesses. Being open source, anyone can obtain the source code for free and cutback on or extend its core functionality as they see fit. OpenCart comes with a set of very vanilla CSS styling which must be extensively modified and added to in order to present a professional end product.

Making a full-featured, secure eCommerce website design is quite a complicated process. Beyond just artistic creativity, a designer has to deal with and address things such as contacting third-party merchant account services or private merchant account providers, setting up the framework to register online orders in such a way that website managers can easily and efficiently process them. Additionally, there are a host security issues that must be addressed, along with responsive cross-browser rendering issues and professional user interface rendering across devices of all sizes. Finally, behind the scenes, there are all sorts of options that must be configured within the framework admin panel to make it all work properly. This is why it is recommended that businesses opt to build a custom eCommerce website design on top of a tested and proven eCommerce framework such a OpenCart.

OpenCart: A Proven eCommerce Website Design Solution

OpenCart allows users to add items to their shopping cart and then proceed to a checkout process when they are ready to make their purchase. This allows users to purchase multiple products at once and provides them with an intuitive, familiar, and secure online shopping experience. Displaying products and processing orders in a professional and secure manner is absolutely vital to winning the trust of online consumers. No one feels comfortable with forking over sensitive financial information via a website that looks slapped together and offers no encryption whatsoever. Using an eCommerce web design framework such as OpenCart provides this core familiarity and air of professionalism.

Armed with a solid eCommerce website design framework such as OpenCart and the services of a knowledgeable designer, you will be one giant step closer to owning and operating an eCommerce business solution that is capable of attracting more visitors and converting those visitors into paying customers.